A first look at the issue, the new digital magazine of Bottega Veneta
Bottega Veneta ventures into the digital journal space with the launch of Problem magazine. The first issue came out today and is a way for brand lovers to approach the product and the brand’s universe from a new perspective. Bottega Veneta has brought in a variety of designers, creatives, photographers, and filmmakers (plus a balloon artist) to create a gallery of editorial images and documentary-style films that are best experienced with your volume increased.
This follows Bottega Veneta’s demise from social media, a move that took the fashion world by storm in early January 2021. François-Henri Pinault made a statement saying that “regarding its digital communications strategy , she’s not disappearing from social media – she just uses them differently. It is clear that the brand’s choice to disconnect from all social platforms was not just a simple publicity stunt, but a precursor to their new business. digital and a way to streamline their online platforms, allowing the public to focus on Problem.
Issue 01 invites readers to see jewelry on the freshly manicured hands of a violinist and saxophone player, to shop for iconic Bottega products and outfits against wood, stone and concrete. , listening to the idyllic sounds of chain link jewelry and checking out classic Lug boots – but in bright yellow gelatin. Much of the imagery plays with various textures, foods, and fabrics, while exploring perspective through photography, while tastefully showcasing Bottega Veneta’s offerings. Number 01 is the collective creation of 28 artists and a study of escape through sound, texture, color and film.
Bottega Veneta issue 01 will be released quarterly and can be viewed now at issuebybottega.com.