Barclays US Consumer Bank appoints Lili Tomovich as Chief Marketing Officer

Barclays US Consumer Bank appoints Lili Tomovich as Chief Marketing Officer


With a focus on customer experience, loyalty, digital innovation and brand relevance, Tomovich is an accomplished and transformational marketing leader who has spent her career building leading brands in the financial, retail, entertainment and hospitality services in the United States. Canada and Asia. She joins Barclays after working at Grove Collaborative, a direct-to-consumer e-commerce platform for natural home and personal care products, where she served as Director of Marketing. Previously, Lili was Director of Experience and Marketing for MGM Resorts International, a $ 15 billion global hospitality and entertainment company. His additional marketing experience includes leadership roles at Mastercard, LoyaltyOne, Rogers Communications and Citi.

“I am delighted that such a talented and experienced marketing leader as Lili is joining our organization,” said Nealon. “With her impressive track record of driving award-winning marketing and loyalty programs, digital innovation and customer engagement, she is uniquely positioned to help us drive our continued growth and diversification into the US consumer market. through our strategic partnerships with many of America’s best-known companies. brands. ”

“I am delighted to join an organization like Barclays which enjoys such a strong reputation in the market and an ambitious growth program,” said Tomovich. “I look forward to working with Denny and his team to create a world-class marketing function and transform our products, capabilities and experiences to meet the evolving needs of partners and customers. “

Tomovich is a member of the board of directors of Dine Brands Global. She holds an MBA from Wayne State University and a Bachelor of Arts degree from Brock University.

About Barclays US Consumer Bank
Barclays US Consumer Bank is a leading co-branded credit card issuer and financial services partner in United States which creates highly personalized programs to retain and retain customers for some of the country’s most successful travel, entertainment, retail and affinity institutions. The bank offers co-branded credit cards, small business credit cards, installment loans, POS finance, online savings accounts, and CDs. For more information, please visit

Barclays is a British universal bank. We are diversified by activity, by different types of clients and clients, and by geography. Our businesses include global consumer banking and payments, as well as a leading, full-service global merchant and investment bank, all of which are supported by our service company which provides services. technological, operational and functional to the entire Group. For more information on Barclays, please visit

SOURCE Barclays

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Amanda P. Whitten

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