Case Study: Timberland: A Warehouse Serving Europe – Magazine Articles

Case Study: Timberland: A Warehouse Serving Europe – Magazine Articles


The European operation of shoe and clothing retailer Timberland expanded its logistics by expanding and upgrading a distribution center in Almelo, near Rotterdam, the Netherlands.

The most recent upgrade took place in 2018, which increased the floor space by a third, from 39,000 m² to 52,000 m², in order to give the company leeway for expected future growth. At the same time, several integrated high-tech order picking systems were deployed on the modern low-energy facility.

Almelo’s project was a partnership with Total Logistics, now part of Accenture, and saw the duo gradually adopt and introduce new systems, including an improved order picking system, a replacement horizontal transport system ( in other words, conveyor belts) to move the boxes. around the warehouse, increased racking storage, new narrow aisle trucks as well as an improved demand system with five replenishment stations and warehouse robotics serving 13 operator-managed order picking stations.

Timberland DC runs on warehouse management software called PKMS from supply chain specialist Manhattan Associates. It is integrated to provide a real-time view of perpetual inventory across all of the company’s fulfillment sites, including in-transit, on-order, and third-party or fulfilled inventory.

This latest phase of logistics systems development follows on from Timberland’s work at the start of the decade on internationalizing its e-commerce offering across Europe and improving the online customer experience.

It has now been eight years since the company was acquired by the American company VF Corporation and its European headquarters moved from the United Kingdom to Switzerland. This acquisition ushered in a period of virtually uninterrupted transformation for Timberland, including significant IT changes to remove existing systems and enable European-wide e-commerce capability that encompasses language and currency options and much more. .

Today, many of Timberland’s systems run on third-party managed cloud platforms such as Salesforce Commerce Cloud, which has made the business more scalable and responsive – and prompted the logistics overhaul in the industry. aim to meet the demand driven by the company’s enhanced omnichannel. offer.


Amanda P. Whitten

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