Contrasting Bread Financial (BFH) and its competitors

Contrasting Bread Financial (BFH) and its competitors

Bread Financial (NYSE: BFHGet a rating) is one of 226 public companies in the “Business Services, Not Elsewhere Classified” sector, but how does it compare to its competitors? We will compare Bread Financial to related companies based on strength of institutional ownership, analyst recommendations, earnings, valuation, profitability, risk and dividends.

Benefits and evaluation

This chart compares Bread Financial’s revenue, earnings per share, and valuation to its competitors.

Gross revenue Net revenue Price/earnings ratio
bread financial $3.27 billion $801.00 million 3.82
Financial competitors of bread $3.25 billion $454.40 million -59,102.89

Bread Financial has higher revenues and profits than its competitors. Bread Financial trades at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.


This table compares the net margins, return on equity and return on assets of Bread Financial and its competitors.

Net margins Return on equity return on assets
bread financial 18.26% 37.07% 3.59%
Financial competitors of bread -13.78% -17.86% -6.76%


Bread Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.5%. Bread Financial pays 5.8% of its profits as a dividend. As a group, the “Business Services, Not Elsewhere Classified” companies pay a dividend yield of 1.4% and pay out 29.9% of their profits as dividends. Bread Financial is clearly a better dividend-paying stock than its competitors, given its higher yield and lower payout ratio.

Analyst Recommendations

This is a summary of current ratings and target prices for Bread Financial and its competitors, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
bread financial 0 0 0 0 N / A
Financial competitors of bread 1361 6795 12167 345 2.56

As a group, companies in “Business Services, Not Elsewhere Classified” have an upside potential of 46.48%. Since Bread Financial’s competitors have higher upside potential, analysts clearly believe that Bread Financial has less favorable growth aspects than its competitors.

Risk and Volatility

Bread Financial has a beta of 2.12, meaning its stock price is 112% more volatile than the S&P 500. Comparatively, Bread Financial’s competitors have a beta of 0.97, meaning its stock price average is 3% less volatile than the S&P 500.

Insider and Institutional Ownership

99.4% of Bread Financial shares are held by institutional investors. In comparison, 60.3% of the shares of all “Business services, not elsewhere classified” companies are held by institutional investors. 0.2% of Bread Financial shares are held by insiders of the company. By comparison, 14.4% of the shares of all “Business Services, Not Elsewhere Classified” companies are held by insiders. Strong institutional ownership indicates that hedge funds, endowments, and large fund managers believe a stock will outperform the market over the long term.


Bread Financial beats its competitors on 10 of the 12 factors compared.

About Financière du Pain (Get a rating)

Bread Financial Holdings Inc. provides term payment and lending technology solutions to clients and consumer industries in North America. It provides credit card and other loan financing services, including risk management solutions, account creation and financing services for approximately 130 private label and co-branded credit card programs, as well as through the through Bread partnerships to approximately 500 small and medium enterprises. merchants; and Comenity branded general purpose cash back credit. The Company also manages and administers the loans it issues for private label, co-branded and general purpose credit card programs and Bread BNPL products (installment loans, split payment); and provides marketing, data and analytics services. Additionally, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promoting credit payment options earlier in the shopping experience. Additionally, the company, through Bread, a digital payment platform and robust suite of application programming interfaces, enables merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split payment solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings Inc. in March 2022. Bread Financial Holdings Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

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Amanda P. Whitten