Industrial Technology magazine features Yoav Kutner discussing advanced B2B e-commerce software solutions

Industrial Technology magazine features Yoav Kutner discussing advanced B2B e-commerce software solutions

Yoav Kutner, CEO and co-founder of OroCommerce, was interviewed for an article on industrial technology. In the article, industry journalist, TR Cutler questioned the merits of CPQ (Configure, Price, Quote) when many advanced B2B e-commerce software solutions are the best tool. According to Cutler, “Traditional e-commerce platforms may not be able to replace CPQ, but best-in-class e-commerce solutions are able to do so by offering native configurable product functionality.”

Kutner suggested, “An open source customer relationship management (CRM) solution should include customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, point systems sales, email campaigns and social channels.

This option is quite basic, but it can be customized and extended. Offering “product bundling” as a priority feature is intentional, particularly because it will improve the operation of current configurable products and essentially make them a replacement for CPQ.

Upon reviewing these claims, it was determined that the B2B e-commerce solution has both quote and quote trading functionality native to the system, allowing configurable orders to be traded smoothly. Likewise, configurable rules and workflows make it possible to configure any logic behind the product grouping or quote and order processes.

Industrial Technology is an international magazine focused on machines, systems, components, automation, plastics, industry 4.0 and steel.

About Oro, Inc.:

Oro Inc. creates powerful and flexible customer-focused software for B2B digital transformation. The revolutionary flexibility of their digital solutions, combined with a robust set of B2B features available out of the box, ensures that Oro’s B2B e-commerce and B2B marketplace management platforms are purpose-built for manufacturers, distributors, wholesalers and multi-channel brands. The products’ powerful core capabilities, ease of customization and implementation, and availability of a strong and knowledgeable technology ecosystem of solution integrators ensure unparalleled efficiency and time to market.

This integrated technology solution offers a diverse range of B2B features and capabilities, including:

  • Personalization
  • Location
  • Integrated multi-channel CRM
  • Powerful Workflows
  • Pricing Engine
  • Multi-site and multi-warehouse support

Oro, Inc. was started in 2012 by former Magento co-founders, including Yoav Kutner, CEO, who was named a Supply & Demand Chain Executive Pros to Know recipient.

Oro’s team and partners are celebrating 10 years of the company by remotely providing innovative solutions for dynamic companies embarking on digital transformation. OroCommerce has been recognized as an important player in the e-commerce vendor market by all major analytics companies, including IDC, Gartner, and Forrester. Follow on Twitter @OroCommerce or call (323) 591-1514.

Media Contact
Company Name: Oro, Inc.
Contact person: Anna Korolekh, Marketing Director
E-mail: Send an email
Call: (323) 591-1514
Address:1901 Avenue of the Stars Suite 1900
Town: Los Angeles
State: California
Country: United States

Amanda P. Whitten