Rolling Stone Australia to publish Tones And I magazine cover as NFT


The Brag Media to Release Limited Edition NFT of Its Very First Rolling Stone Australia coverage next week, featuring the local global superstar Tones and I.

It comes in the middle of a big week for the singer-songwriter, who is releasing his debut album – Welcome to the psychiatric hospital – Friday July 16.

The initiative marks the first time in the masthead’s 53-year global history that a cover has been released as NFT, with a limited version priced at $ 230 each, and available starting July 19 at 12:00 p.m. EST. The sale will end 24 hours later and close at 12:00 p.m. AEST on July 20.

Those lucky enough to pick up one of 350 NFT Collector’s Packs, priced at $ 250, will also receive a physical copy of Rolling Stone Australia first issue (and out of print) signed and numbered by Tones And I, and an exclusive cassette of his first album.

“It is an absolute honor to be the first artist in the world to have a Rolling Stone Australia magazine cover released as NFT, ”Tones And I said, ahead of the album’s release on Friday.

The 350 collectors who get one of the lots will also have their names etched in history, and any NFT buyers willing to feature in an upcoming issue of Rolling Stone Australia in a spread designed by the magazine’s Australian creative director, Katie taylor.

In an Australian premiere, all sales of Tones And I x Rolling Stone Australia via thebrag.com’s new NFT store – built in partnership with Origin – will be ARIA Charts accredited.

The Managing Director of Brag Media, Luc Girgis, said the release of NFT presents a revolutionary opportunity to continue its mission of supporting Australian artists.

“We know that being on the cover of Rolling Stone is a monumental moment for the artists, and it was no different for Tones And I who was chosen by the editor of The Brag Media, Poppy Reid, to appear on the cover of our first issue last May, ”said Girgis.

“By creating an exclusive NFT of this blanket to celebrate the issue and create a one-of-a-kind collectible for the NFT community, we also have the opportunity – hopefully – to help Tones And I make the very first album # 1 ARIA sold under the name an NFT on our new store.

Annabelle Herd, CEO of the Australian Recording Industry Association, said ARIA takes great pride in continuing to evolve the way music sales are recorded, ensuring that Australian artists and their successes are well documented and celebrated – as they should be.

“It is not surprising to see such an avant-garde step taken by such an iconic brand as Rolling Stone Australia, allowing fans to engage more with the artists they love. Kudos to Tones And I and The Brag Media for making this possible, ”Herd said.

The Brag Media also presented Tones And I with their first Rolling Stone diamond ring at a special event at Sony Music, a new initiative where every person was on the cover of Rolling Stone Australia receives his own diamond ring to mark the occasion.

Tones And I with its Rolling Stone ring, adorned with 241 round black diamonds

The NFT Tones And I x Rolling Stone Australia, along with all 350 collectible packs, will go on sale at 12:00 p.m. AEST on Wednesday, July 19 at the new NFT store at thebrag.com.

The Brag Media chose Origin, an NFT platform using Ethereum blockchain technology, to power the new store. Its co-founder, Matthew Liu, praised the partnership.

“We are very happy that Rolling Stone Australia, an iconic media brand with global recognition and over 40 years of history influencing music culture, is entering the NFT space with the release of Tones And I NFT, ”said Liu.

“NFTs allow creators to engage and interact with fans and collectors on a new, deeper level. This launch is another example of the convergence of traditional media and music with the best of blockchain technology. . “

Earlier this year, Rolling Stone Australia expanded its brand with the inaugural Sailor Jerry Rolling Stone Australia Awards, and, according to new data from Roy Morgan in the national magazine market, Rolling Stone Australia pocketed 152,000 readers in the year through March 2021, ahead of the main Australian titles. Golf Digest, Family Circle and Men’s Fitness.



Amanda P. Whitten

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